Every year, we take pen tablets that have been sitting in our warehouse and gift them to high school clubs and winners of high school art competitions to help students create digital contents.
Wacom's sales team want our products to reach as many people as possible. Sales team is naturally tasked with posting good sales numbers, but their wish to see "as many people as possible" use our products includes an affection for each pen tablet. They strive everyday to deliver as many tablets as possible to our clients, with a firm sense of mission to see that every tablet is put to use.
In spite of those efforts, several hundred products remain unsold every year because the package has been opened or because it was damaged during transportation. These products are almost unused and can still be used, but they sit in our warehouse for years where no one will use them.
"At this rate, they will be discarded. Letting these pen tablets, which are still usable, sit is a waste."
Standing in front of pen tablets sitting in our warehouse, Yoneshima, one of our sales team comes up with an idea.
"We can offer them to high school students who like to draw."
Yoneshima's idea led us to present them as an extra bonus to high school clubs and winners of high school competitions to help students create digital content. We want high school students use the pen tablets especially in areas where many works are analog, such as cartoons, fashion designs, and New Year's cards. This also helps with environmental efforts to reduce waste as much as possible.
More than 10 years have passed since our first effort. According to Yoneshima, many of the submissions to early art contests were analog works, but digital works have been submitted in recent years. Each salesperson's sales target and their desire to have a pen tablet fulfill its mission until the very end have led to our efforts to support the creation of digital content by high school students.
Wacom Canada has been involved with the "CREATE Program" at Sisler High School as a partner to support students who want to embark on career paths in the creative industry.
The 'Our Sparks.' pages showcases community creators whose works inspire and collaborate with us. This time features Arian Rahmatzai's artwork, a German talent who interned at Wacom.
The aspiration of children who dream of becoming creators is what ignites our team members’ enthusiasm and drives many of our initiatives. One such initiative involved teaming up with an animation workshop in Kinko Town, Kagoshima Prefecture, Japan.
Wacom Yuify is an innovative service being developed to authenticate creators' works by embedding invisible micro-marks into artworks and, therefore, addressing unique needs across various regions and cultures.
Lannie Zhang, the only product manager in the Ink Division in China, took the time to talk to us about the initiatives planned to increase awareness and promote the use of digital ink technology.
We would like to introduce the artworks by artists in Oiso Town, Kanagawa, Japan, where we have been working together to support the writing/drawing initiative.
The Wacom Experience Center Portland was created for people to interact with the creative community in the city. We took a look back at its growth with Megan Davis, who has been playing an energetic role there.
Connected Ink 2022 opened with two key questions. Let’s take a look back at some of the sessions in Tokyo that explored them.
Read MoreWe would like to introduce the artworks by artists in Oiso Town, Kanagawa, Japan, where we have been working together to support the writing/drawing initiative.
Read MoreThe partnership with Oiso Town has developed into a city-wide initiative. We spoke with Tadakuni Tsubota of the Creative BU Retail Partnership about this initiative.
How do team members see Connected Ink? The next team member is Yohei Himori who is involved in the planning and operation of Connected Ink together with Heidi.
How do team members see Connected Ink? The first team member is Heidi Wang who has played a key role in the planning and operations when it all began in 2016.
In collaboration with Heralbony Inc. and the General Incorporated Association, Connected Ink Village, Wacom launched a new initiative called "Call & Response” in September 2021.
Here’s a look back at the opening and finale of the nearly 70 sessions held that day and reflect upon what has happened since Connected Ink 2021.
Our sparks meet constantly changing situations, unexpected challenges, and new opportunities. We called on our team members again to show how they see their spark in the world of today and the future.
Connected Ink 2020 was the beginning of a new commitment and challenge for Wacom to continue asking those eternal questions that always play in our minds.
"Stage KOPPA" was created as a stage for Connected Ink 2020. It is a stage that changes its shape and role in response to different situations while connecting the various stories that occur there.
Our sparks meet constantly changing situations, unexpected challenges, and new opportunities. We called on our team members again to show how they see their spark in the world of today and the future.
We had an internal art contest for our Social Initiatives. Let us share the existence of the spark in our team members’ hearts with their artworks.
Yoshinori Mita, a team member of Japan held an online drawing class together with FC KAZO and illustrator Suiiro to provide something fun for elementary school children to do during the COVID-19 stay-at-home period.
As an official partner, Wacom supports FC KAZO, a soccer club in Kazo City, Saitama Prefecture, Japan. We’re excited to introduce our new initiatives with this inspiring club.
We had an internal art contest for our Social Initiatives. Let us share the existence of the spark in our team members’ hearts with their artworks.
Our team members in Germany organized an online workshop “Young Wacom” for the children while schools were closed due to the COVID-19 pandemic.
Alex Duffey from our Americas Support team established a new program to support artists. We asked him about a story with Ms. Devon Bragg, the artist who inspired him to establish this program.
KOPPA began in April 2019. Tamotsu wanted to make something that can be used again after an exhibition. We asked Team KOPPA about their thoughts.
We put it together ourselves, set it up, put it back, then travel together again. The Traveling KOPPA, our new display furniture came to be.
KOPPA started out as a challenge: Tamotsu Ito, an architect from Japan, wanted to utilize leftover building materials. Our meeting was pure happenstance.
We had an internal art contest for our Social Initiatives. Let us share the existence of the spark in our team members’ hearts with their artworks.
We gave a marketing lecture for students who are learning to be engineers at the National Institute of Technology Tokyo College.
Every year, we take pen tablets that have been sitting in our warehouse and gift them to high school clubs and winners of high school art competitions to help students create digital contents.
"AI Ink for Education" was developed to capture eye movement information and pen movements while learning, in order to ascertain the characteristics of learning by each student and to create an educational environment suited to each student.
Yoana Simeonova, a software designer working in Bulgaria, introduced Wacom Intuos in a school to make children's IT classes more fun.