Wacom recruits Jeff Mandell as Executive Vice President Branded Business, Leading transition to Global Business Unit.

Tokyo, April 13, 2015 -- Jeff Mandell, a global executive with extensive experience in Computer Peripherals, Consumer Electronics, Mobility and Software & Services, recently joined Wacom’s Executive team as EVP Branded Business. Wacom, the world leader in the interactive pen tablet market and global pen technology leader for smartphones, tablets and notebooks, recently reorganized into strategic business units and is strengthening it´s top-leadership team. In this newly created role Jeff Mandell will run all aspects of the branded business which includes the Creative and Consumer Business Units. He will directly report to Wacom’s CEO, Masahiko Yamada, and oversee a global team of over 225 professionals across Americas, EMEA, Japan, Asia-Pacific and China that generates ~$400 million in Sales. 

Mr. Yamada said “I am delighted to have Jeff join the executive team and to help us accelerate our growth and profitability. Jeff Mandell has an excellent track record of developing and growing successful technology businesses through innovative thinking, world class products, and winning go-to-market strategies.” 

Jeff Mandell said: “Wacom has captured the imagination of the world’s top creative professionals for many years and am excited to help expand their vision into high growth markets including 3D, Consumer, Mobility and the Cloud. I look forward to leveraging our passionate employees, dominant market position and strong technology to go to the next level.” 

Prior to Wacom, Jeff was President, Global Accessories for $10Billion+ Brightstar, the largest mobile distribution and wireless services company in the world (recently acquired by Softbank). Other roles have included VP Marketing Americas at Ericsson (Mobile Phones), President/GM at Arcsoft (Digital Imaging Software & Services), and GM of an Imaging Products BU at Epson (Digital Cameras, Scanners, Multimedia Projectors and Photo-ware). Prior to this he was a management consultant and held senior leadership roles in brand management at two leading multi-national consumer package goods companies. 

About Wacom
Founded in 1983, Wacom is a global company based in Japan (Tokyo Stock Exchange 6727) with subsidiaries and affiliate offices around the world to support marketing and distribution in over 150 countries. Wacom’s vision to bring people and technology closer together through natural interface technologies has made it the world’s leading manufacturer of interactive pen tablets and displays as well as of digital styli and solutions for saving and processing digital signatures. The advanced technology of Wacom’s intuitive input devices has been used to create some of the most exciting digital art, films, special effects, fashion and designs around the world and provides business and home users with their leading interface technology to express their personality.
Millions of people worldwide use the wireless and battery free pressure sensitive digital pen technology to operate their smartphones, media tablets or desktop computers and express their individual creativity. The company offers its products also as OEM solutions to leading manufacturers serving incremental markets. Wacom’s interface technology, called Wacom feel IT technologies, is also offered as an integrated solution to strategic partners. Most Tablet PC manufacturers count on the advanced features and reliability of the brand to deliver a superior user interface experience. 

For further information about the products of Wacom see also 

Contact Information
Public Relations, Wacom Co., Ltd